• Notes From Dave
  • my thoughts on some of the tough issues of short-term missions
  • God's Politics
  • jim wallis' smart, political, and God centered take on the issues of today
  • Progressive Eruptions
  • the liberal side of politics from shaw kenawe. a daily read of mine.
  • Conservatism With Heart
  • a conservative take on life and politics from a well connected missouri mom
  • Truthdig
  • left of center, and very informative. bob scheer's online journal
  • Coffee Klatch
  • home of the best coffee roaster in So. Cal. and where i learned to love coffee
  • The Coffee Geek
  • everything you need to know about coffee and how to make a great cup o' joe
  • Bleacher Report
  • varied sports blog, lots of attitude, and sometimes i'm a featured writer
  • Aubievegas
  • a mix of sports in general with a bent towards vegas and auburn
My Photo
Location: Las Vegas, Nevada

I am a self proclaimed coffee addict and Executive Director of a non profit missions agency working primarily in the Mexican cities of Oaxaca, Guadalajara, and Ensenada. I've been married for over 30 years to Chelle, and we have one grown son, Joseph, a graduate of Auburn University in Alabama.

Powered by Blogger

Tuesday, July 15, 2008

Dear Mr. Schultz

Dear Mr. Schultz,

I know you are really important in the coffee world. In fact, it was because of you and your influence that I became a lover of all things coffee.

Unlike many, I am not a Starbucks hater. I own one of the classic Barista Espresso Makers. I think your Casi Cielo is a great tasting coffee. And I was all in favor of your getting rid of those smelly, sausage breakfast sandwiches that killed the smell of coffee in your stores.

But I do not think you learned your lesson. One of the stated reasons for dumping the breakfast line was that you were rediscovering yor core business. Well just in case you forgot, again, your core business is coffee!

It is not breakfast, ice cream, tuna sandwiches, books, or fruit smoothies. For those things we turn to Denny's, Ben & Jerry's, Chicken of the Sea, Amazon, and Jamba Juice. So it somewhat surprising to me that you are introducing Sorbetto, a citrusy fruit smoothie type drink in your stores.

You stated that your research shows that this is what customers want. Really? Is that why you are doing it? Why not have steak sandwiches? Fries? Ice cold beer? Don't you think your customers would respond to these too if they were given the option?

What about me? I'd like lower prices. Let me know when I can expect those, since you are only giving us what we want.

Mr. Schultz, your business is coffee. You do it well. Better than most. Stick to that. In & Out Burger is a great example of a company guarding their legacy and their original vision, while remaining profitable.

Take a lesson from them. You'll be glad you did.


Dave Miller
A Concerned Starbuck's Customer

Comments on "Dear Mr. Schultz"


Blogger Patrick M said ... (9:56 PM) : 

Take my comments for what they are, as it's an hour plus for me to get to a Starbucks and I think I've had cappuccino from there once. I have to rely on a local shop in the middle of nowhere that is here, but they keep me in my coffee.

I'd say there's probably a happy medium Starbucks could shoot for, like pair up with a sandwich shop or something.


post a comment